marketing

What Facebook’s New Changes Mean for Medical Service Marketing Pros

In a major move to put the “social” back into its social network, Facebook is changing the ground rules for content that hits its users’ news feeds. The changes, currently underway, are widely expected to reduce the organic (unpaid) reach of “public content” — marketing posts produced by businesses, brands, and media publishers. Facebook post …

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Is Florida a tourist destination for medical treatment?

Doctor News

WHEN PEOPLE outside our great state think of Florida, visions of sunshine and palm trees, beaches, Mickey ears, and theme parks immediately come to mind. Certain lawmakers, however, are proposing a bill at this year’s legislative session that would utilize state funding to promote Florida as a “destination for quality healthcare services.”