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The Heart of the Matter

Area Physicians Weigh In on ECGs for Student Athletes by PAUL CATALA As the school year ramps up, parents are busy lining up appointments so their student athletes can get their sports physicals. Over the past decade, there’s been increased interest in the incorporation of electrocardiogram heart screenings in these physicals. An electrocardiogram, or ECG,…
When Heroes Need Help

New Initiative Seeks to Connect Veterans and First Responders With Mental Health Resources by RYAN MILEJCZAK A new initiative here in Central Florida seeks to help veterans and first responders struggle with mental health challenges. The Heroes Wellness Collective, launched by Lake Wales-based Operation Recovery, seeks to create a centralized, online platform that connects veterans…
A Different Kind of First Aid

Peace River Center Offers Mental Health First Aid by REBEKAH PIERCE An ounce of prevention is worth a pound of cure. This timeless adage is something we think about often when it comes to our physical health, but not necessarily what’s going on inside our heads. Yet the reality is that, in 2024, mental health…

Signs & Symptoms

Seeing the Forest for the Trees with Prognostic Factor Testing Prognostic factor testing is critical for directing proper therapy in individuals diagnosed with breast cancer. We have known for quite some time that there are several different types of breast cancer. Some tumors grow slow. Some tumors grow fast. Some tumors rapidly spread to…
One of the many roles of physicians

Physicians perform many functions in our society. One of the tasks physicians perform that almost everyone knows about is the care of the ill and injured patient. But physicians also perform other functions. They take care of patients that are neither ill nor injured. These are individuals in our society that perform critical functions…
Breaking the mold of medical advertising

When asking, “What’s the standard of medical advertising?” That’s a simple question to answer: new medical staff, the latest equipment, or latest ratings from U.S. News and World Report are just some of the qualities we look for in a medical ad. But what other messages can the medical industry send out to the public?…