centralfloridahealthnews.com
CFHN | 5 
S
ummer in Central Florida means sunshine, pool days, backyard barbecues, 
and outdoor fun. Yet, it’s also a time when many of us spend hours under the 
sun, and as the saying goes, it is possible to get too much of a good thing.
That makes July a good time to remember that some of the season’s greatest 
health risks can be easy to overlook simply because they sneak up on you. 
Skin cancer doesn’t form after a single afternoon outside. Likewise, dehydration 
doesn’t begin the second you feel thirsty. That’s why this month’s edition of 
Central Florida Health News focuses on prevention.
Inside this issue, Watson Clinic dermatologist Dr. William Roth explores common 
summer skin issues, ranging from sunburn and sun poisoning to heat rash and 
photosensitivity. 
In addition, Central Florida Health Care’s Christy Merrick 
offers practical advice on skin protection, while Dr. Alison 
Young-Tan from the Florida Department of Health-Polk 
County explains what to look for in a sunscreen, as well 
as best application practices.
We’ve also debunked some common hydration myths, 
so be sure to check that article before grabbing your 
packet of electrolytes. 
When you’re out enjoying the sun this summer, 
remember that an ounce of prevention is worth a pound 
of cure. Here’s to a safe and healthy summer! HN  
POLK COUNTY  
MEDICAL  
ASSOCIATION
PO Box 2717
Lakeland, FL 33806
863-644-4051
2026 OFFICERS
SERGIO B. SEOANE, MD
President
GARY SCHEMMER, MD
Secretary
ARVIND SONI, MD
Treasurer
BOARD  
OF TRUSTEES
RALPH NOBO, JR., MD, 
Chair
——————
PCMA LETTER
Sincerely, 
Sergio B. Seoane, MD
Sergio B. Seoane, MD
Sergio B. Seoane, MD
President, Polk County Medical Association
INTRODUCTION
Some of the benefits of a PCMA 
membership include the following: 
✱	 Physician referrals
✱	 Medical malpractice discounts 
with The Doctors Company
✱	 Ongoing relevant 
communication
✱	 Access to CME Programs
✱	 Workers compensation 
insurance benefits
✱	 Complimentary Socials/dinners
✱	 Strong PCMA physician 
representation in Central 
Florida Health News 
✱	 Listing advantages in the annual 
Central Florida Physicians 
Directory & Medical Providers 
Guide 
✱	 Physician and medicine 
advocacy at all legislative levels.
The Polk County Medical Associa-
tion works to raise awareness for a 
variety of health-related topics, in-
cluding some you’ll read about in 
this issue. If you’re a medical pro-
vider in the community, we’d like 
to invite you to become a member.
If you’d like more information 
about becoming a PCMA member 
or need to check your membership 
status for renewal, call (863) 
644-4051 
or 
email 
director@
polkcountydoctors.com.
Your Summer  
Survival Guide  
Starts Here
MEMBER BENEFITS
✱Physician referrals
✱Medical malpractice discounts with The
Doctors Company
✱Ongoing relevant communication
✱Access to CME Programs
✱
Workers compensation insurance benefi ts
✱
Complimentary Socials/dinners
MEMBER BENEFITS
✱Strong PCMA physician representation in Central Florida 
Health News
✱Listing advantages in the annual Central Florida Physicians 
Directory & Medical Providers Guide
✱Physician and medicine advocacy at all legislative levels
Interested
 in becoming a 
member?
Join the leading 
professional 
association in 
Polk County for 
physicians.
director@
polkcounty
doctors.
com
CALLING ALL PHYSICIANS
Renew your Membership with Polk County Medical Association now!
TO JOIN,
TEXT or CALL
(863) 
316-5240

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